Digital product strategy workshop

Syllabus

1. Understanding the product

   Go over your goals, desired features, mission statement, and possible key performance indicators (KPIs). We also develop personas to gain a better understanding of who we are building this product for

2. Minimum Viable Product (MVP)

   Collaboratively strip down features and develop an understanding of the product's core functionality. The MVP is the sole focus for the rest of the exercises in the workshop

3. User-flow diagram

   Create a visualization of every step of the journey the user takes from the entry point to the final interaction

4. Low-fidelity wireframes

   A two-dimensional skeletal outline of key moments of the user flow diagram. Also called a fat marker sketch because it is made with such broad strokes that adding detail is difficult or impossible. The goal is to focus on communicating the concept rather than creating a detailed solution.

5. Product architecture

   Create a diagram to overview the web application's architecture.

6. Next steps

   To wrap up, we hold a presentation going over our results from the workshop. We include a report with a digital version of the user flow diagram, wireframes for MVP, the product architecture diagram, and our 40-page Playbook

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